Phoning kills the vibe

Whilst the tobacco industry is forced by government into providing warning labels for their products, phone companies lack any form of information explaining the dangers of using your mobile.

By adopting the iconic aesthetic of the don’t smoke campaign and placing it in to the context of phone usage, I created "phoning kills the vibe".

With simple stock imagery and catchy tag lines, I want to confront the way in which we spend time on our phone.

Phoning kills the vibe

Whilst the tobacco industry is forced by government into providing warning labels for their products, phone companies lack any form of information explaining the dangers of using your mobile.

By adopting the iconic aesthetic of the don’t smoke campaign and placing it in to the context of phone usage, I created "phoning kills the vibe".

With simple stock imagery and catchy tag lines, I want to confront the way in which we spend time on our phone.